Both Hamburg and Copenhagen function as growth engines in their national economies due to the concentration of knowledge intensive industries, culture, media and entertainment - in short: Growth sectors with a high value creation in products and services which in turn both sources on and attracts highly skilled labor.
To reap the financial and cultural benefits of closer cooperation between the STRING partners, STRING has now initiated a project to suggest joint tourism projects.
STRING aims to facilitate a network for tourism actors, and develop a joint strategy outlining mutual benefits for regional growth in the STRING region functioning as one tourist destination.
Denmark, Southern Sweden and Germany stand to gain a lot, not least in the integration process, if the political, economic and cultural bonds between the city regions of the Öresund region and Hamburg can be strengthened. Both areas function as growth engines in their national economies, due to the concentration of knowledge intensive industries, culture, media and entertainment.
If the STRING region is to strengthen its position as Northern Europe's dynamic growth center, it is imperative that the cities understand and utilise the key role of tourism to spur the internationalisation of their urban economies.
Therefore, STRING has created the STRING Tourism Network; a network of experts from the partner organisations, the business and the research institutes. The STRING Tourism Network has initiated a joint strategy project with regional partners in Sweden, Denmark and Germany facilitated and co-financed by the STRING project and Femern A/S along with other partners.
The overall aim of the project is to identify areas in tourism (both leisure and business) where the two Metropolis, Copenhagen and Hamburg, and their regional partners can work together for mutual benefit.
The project sets out to:
• Examine the city regions tourism structures, consumer preferences, experience products and growth performances vs. a broader European benchmark.
• Map the market potential for bi-lateral tourism development as well as the potential for co- competition in long haul growth markets. An important aim is to sustain the market for tourism and travel by air and rail between the city regions.
• Design concrete projects of cooperation in key areas of the two cities and regions tourism - i.e. major events, cruises, conventions on air route development, reasons to go by rail, branding and destination marketing.
• Build stronger relations between Wonderful Copenhagen, Hamburg Tourism Board and the regional partners of Region Skåne, Region Zealand and Schleswig- Holstein at a stakeholder level.
The outcome of the project will be a joint vision for co-operation and economic integration between key tourism stakeholders in Copenhagen, Hamburg, the Capital Region of Denmark, Region Zealand, Schleswig-Holstein and Region Skåne.